分享人：徐志成

地点：经管中楼302

主办方：经济与管理学院

开始时间：2026年5月21日9:00

结束时间：2026年5月21日10:00

学习交流主题：Exploring the Unknown Together: Companionship Traveling Increases Preference for Mystery Offerings

交流内容简介：Despite the appeal of mystery offerings in tourism, knowledge about when such tactics may benefit or backfire is limited. This research examines the role of travel context (companionship vs. solo traveling) in tourists’ choice of mystery (vs. non-mystery) offerings. Across five studies (total n = 1,335), the authors find that when traveling with companions, tourists have a higher preference for mystery offerings than when traveling solo. This effect emerges across various tourism contexts (hotel accommodations, restaurant consumption, and destination choice) and in different countries (United States and China). The findings further suggest that diffusion of responsibility mediates this effect. Importantly, this effect is mitigated for those with an independent self-construal. This study enriches our understanding of mystery offerings in tourism, and offers actionable insights for practitioners to effectively utilize mystery offering strategies.

分享人简介：徐志成，暨南大学2022级组行专业博士研究生。主要研究领域包括消费者行为、人工智能与伦理、工作-家庭生活；在Journal of Travel Research、Journal of Business Research等期刊发表论文。