马佳楠

职称:副研究员(校聘)

通信地址:经管中楼210

电子邮箱:majianan0603@163.com

属性1 职称:副研究员(校聘) 属性2 通信地址:经管中楼210
属性3 电子邮箱:majianan0603@163.com 属性4
属性5 属性6

个人简介

马佳楠,管理学博士,福州大学经济与管理学院校聘副研究员。主要从事消费者行为、视觉营销、旅游目的地营销、促销管理等领域的研究。

近年来,以第一作者或通讯作者在Tourism Management、Journal of Travel Research、Annals of Tourism Research、Journal of Retailing and Consumer Services等SSCI期刊发表论文13篇,其中中科院一区论文8篇,2篇入选ESI高被引论文。曾获海南省哲学社会科学优秀成果二等奖、亚太观光学会(APTA)年会最佳论文奖、国家奖学金、吴旭奖学金等荣誉。主持福州大学科研启动项目、海南省研究生创新科研课题,参与国家自然科学基金、海南省自然科学基金、海南省社会科学基金等多项科研项目。同时,担任Tourism Management、Annals of Tourism Research、Journal of Travel & Tourism Marketing、Journal of Hospitality and Tourism Management等多个国际学术期刊的同行评审专家。

研究方向

消费者行为、视觉营销、旅游目的地营销、促销管理

学习经历

2021.9- 2025.6 海南大学,工商管理,博士

2023.9- 2024.9 格里菲斯大学(Griffith University),联合培养博士

2017.9- 2019.1 伦敦国王学院(King's College London),旅游环境与发展,硕士

2013.9- 2017.6 华南理工大学,会展经济与管理,学士

近年发表的主要论文

* 代表通讯作者

[1] Li, F., Ma, J.*, & Jin, X. (2025). Featuring locals or tourists in travel photography? Understanding the interactive effects of human element and landscape types on visit intentions. Tourism Management, 110, 105199. (中科院一区, ABS 4)

[2] Ma, J., Li, F*., & Jin, X. (2025). When to buy: The impact of temporal perspective on predicting price increases or decreases for immediate purchasing decisions. Journal of Travel Research. (中科院一区, ABS 4)

[3] Li, F., & Ma, J.* (2024). The effect of implied motion in travel photographs on visit intention: The mediating role of mental imagery. Tourism Management, 104, 104919. (中科院一区, ABS 4;ESI高被引)

[4] Ma, J., & Li, F.* (2023). How does self-construal shape tourists' image perceptions of paradox destinations? The mediating roles of cognitive flexibility and destination involvement. Tourism Management, 95, 104664. (中科院一区, ABS 4)

[5] Li, F., & Ma, J.* (2023). The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes. Tourism Management, 98, 104772. (中科院一区, ABS 4;ESI高被引)

[6] Ma, J., & Li, F.* (2023). Tourist subsequent responses to promotion framing. Annals of Tourism Research, 103, 103658. (中科院一区, ABS 4)

[7] Li, F., & Ma, J.* (2025). How personal and social-interactive engagement in tourism rituals can stimulate consumption: interaction with self-construal and self-congruity. Current Issues in Tourism, 1-18. (中科院三区, ABS 2)

[8] Li, F., & Ma, J.* (2025). Unpacking tourist scams: The impact of deception, rumination, and self-attribution on destination sabotage. International Journal of Tourism Research. (中科院三区, ABS 2)

[9] Ma, J., & Li, F.*(2024). Watching performing arts encourages proenvironmental hotel choices: a moderated mediation model. International Journal of Contemporary Hospitality Management, 36(10), 3534-3551. (中科院一区, ABS 3)

[10] Li, F., & Ma, J.* (2024). The interaction effect of time metaphors and destination-related user-generated content appeal on visit intention: A construal-level perspective. Tourism Management Perspectives, 54, 101315. (中科院二区, ABS 2)

[11] Ma, J., & Li, F.*(2023). Does 'chicken soup for the soul' on the product packaging work? The mediating role of perceived warmth and self-brand connection. Journal of Retailing and Consumer Services, 70, 103160. (中科院一区, ABS 2)

[12] Ma, J., & Li, F. *(2022). Effects of psychological distance and social influence on tourists' hotel booking preferences. Journal of Travel & Tourism Marketing, 39(4), 394-411. (中科院二区, ABS 2)

[13] Ma, J., Li, F.*, & Shang, Y. (2022). Tourist scams, moral emotions and behaviors: impacts on moral emotions, dissatisfaction, revisit intention and negative word of mouth. Tourism Review, 77(5). (中科院三区)

[14] Chen, N., Li, F.*, & Ma, J. (2025). Dual identity and ambivalent sentiment of border residents: Predicting border community support for tourism development. Tourism Management, 106, 105000. (中科院一区, ABS 4)

[15] Li, F., Su, Q.*, & Ma, J. (2023). How do food authenticity and sensory appeal influence tourist experience? The moderating role of food involvement. International Journal of Tourism Research, 25(1), 109-122. (中科院三区, ABS 2)

[16] Shang, Y., Li, F.*, & Ma, J. (2022). Tourist gaze upon a slum tourism destination: A case study of Dharavi, India. Journal of Hospitality and Tourism Management, 52, 478-486. (中科院一区, ABS 2)

[17] Li, F., Ma, J., & Tong, Y.* (2022). Livestreaming in tourism: What drives tourism live streamers to share their travel experiences?. Tourism Review. (中科院三区)

[18] Li, F., & Ma. J.* (2023). Anger and contempt toward tourist scams: Relationships with perceived deception and negative word of mouth. Journal of China Tourism Research, 1-21. (ABS 1)

学术获奖经历

[1] 2025 海南省第十三次哲学社会科学优秀成果二等奖

[2] 2024 亚太观光学会(APTA)年会最佳论文奖


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